While writing a very average essay about Public Service Broadcasting and the BBC in the digital age, I found it hard not to sympathise with commercial broadcasters. People like Murdoch believe in consumer sovereignty - what the consumer wants, the consumer gets - at a cost, obviously. Competition in the market place ensures that the interest of the consumer is satisfied. If you don't like it, don't pay for it. This encourages broadcasters and programme makers to keep up the ratings - and the advertising revenue, of course.
But the BBC - a 'non commercial' player - completely monopolises the commercial media industry, especially online. Peter Preston former editor of the Guardian said “You can’t put BBC Online down. It’s a lush package of news and information.” There's no wonder that BBC online is Europe’s most visited Internet content site (at no cost) receiving over 52 million page impressions each month not including its American count.
It seems unfair. And the Corporation has, had its wings clipped of late, having to pay for the World Service and a fixed licence fee for six years, but it continues to stick its chin out by not reducing its size and market impact to commercial competitors. It shouldn't even be competing where there is no market failure!