It has been a long day and you are frantic to leave. Unfortunately, the editor needs a page lead and you're the only reporter left.  Your favourite PR agent calls with a tale. A gorgeous model has done something wacky and generous. Readers will love it. The details are vague, but hey, it's a great story and the editor loves it. There's no time to check. You write it and head for  the pub.  Never? It happens too often as this in the Guardian reveals  

Flamey Amy