Not my words but the words of Ian Dunt for politics.co.uk.
He talks about the Times Online's decision to implement a pay wall in June by charging £1 per day or £2 a week for their content. He also discusses the possibility of the Indie becoming free by the end of the year.
I like his view that journalism shouldn't go down the road of being fully funded by advertising and become free to consumers:
"This process also contributes to the impression that journalism is somehow worthless, that it is without value. It is not. Socks fulfil a function. They cost money. Journalism fulfils a function, and it should therefore cost money too. Simple stuff really."