JK Rowling’s Daily Prophet edges a step closer to reality with the wizard news that an issue of Entertainment Weekly magazine will next month include a video advert inside its pages. An ad produced by broadcast network CBS will play inside the magazine on a 320×240 pixel screen – around the same size a mobile phone screen.

True, it’s an expensive gimick that’s only going to certain parts of the magazine’s audience, but editorial deparments will take note of the technology that allows it: a tiny chip that can hold up to 40 minutes of video, powered by a battery that can be recharged by plugging a jack into a PC’s USB port. Convergent technology that could bring print and broadcast journalism still closer.

Last year Esquire magazine pioneered the use of E-ink on one of its covers: