Can British newspaper journalism’s watchpoodle, the PCC, grow to become a formidable and widely trusted provider of self-regulation in the public interest? I believe it must, and following last week’s report by the Commons Culture, Media and Sport Select Committee, The Independent asked me to write about it. My view is that ethical standards are becoming more important in the multimedia era.  They are one of the ways in which readers will distinguish between professional reporting and the amateur phenomenon we know as citizen journalism. Agree or disagree here.