The Sky Bob Friend Memorial Scholarship might plausibly be described as the most valuable award available to an undergraduate student of journalism in the UK. It is certainly the biggest prize available to first year students in the Centre for Journalism.  It reimburses the winner’s first year tuition fee (UK/EU rate) and provides a month-long, funded work placement at Sky News.  Competition is fierce. So, what do you have to do to win? Applicants must provide, by 12 noon on Friday 27 January, a detailed proposal for a multi-platform treatment of a topical news item, appropriate to Sky News. Multi-platform means content suitable for TV, radio, online and mobile platforms. Proposals will be considered by a panel that will draw up a final shortlist of candidates. On Wednesday 1 February the shortlisted students will sit tests in general knowledge and spelling set by Sky News. Finally the candidates will be interviewed by a panel consisting of Rob Kirk of Sky News, Tim Luckhurst, Ian Reeves and Stephen Claypole of DMA Media. The scholar will be chosen according to the scholarship rules (available on request). The scholar will receive their prize from Alex Crawford OBE, RTS award winning Special Correspondent for Sky News and 2012 Bob Friend Memorial Lecturer, at her lecture on Tuesday 21 February in the Pilkington Lecture Theatre.  Our previous scholars, Alan McGuinness (2009), Dan May (2010) and Tania Steere (2011), can reveal all. Ian and I will offer guidance when term begins.