My seven year old daughter picked up the TV remote and switched channels. Off went live coverage of the post election, pre-coalition talks; on went Glee. Off went David Cameron and Nick Clegg, on came Sue Sylvester and Will Schuester.

“I was watching that” I protested.

“But it’s boring” she replied, “The Conservatives are getting together with the Lib Dems and they’re going to share everything. That’s all that’s going on”. Back to the shenanigans and plotting at McKinley High.

Gordon Brown like, I conceded defeat and reflected that she had a point.

If the 2010 general election campaign resembled a TV talent show (a political X Factor), then the days of back room wheeler-dealing that followed it were pure soap opera.
How many thousands of hours of TV and radio airtime were spent discussing the general election? And then, when we thought it was all over, how many more were spent analysing and second guessing every possible or imagined twist and trying to predict what was about to happen?

How many experts and insiders, commentators, pundits and correspondents did we hear speculating and predicting. Each channel was trying to outdo its rivals with boasts that it had more coverage, more cameras, more live broadcasts, more experts. Journalists were even interviewing each other. But the reality was that much of it was complete rubbish.
For example, after Gordon Brown announced his resignation, I heard a BBC interviewee say confidently that “nothing will happen this evening, because the Queen goes to bed early, so Cameron will have to wait until the next morning to become prime minister”.

What drivel! Less than an hour later Cameron was at the palace shaking hands.
The most over-used word of the campaign was “frenetic” – which comes from the Greek word for insanity. We were told that politicians were campaigning “frenetically”, that the campaign was entering its last “frenetic” phase and we heard how Labour was making “frenetic” efforts to woo the Lib Dems.

And even when it had all finished and the new government was installed, there was a fresh wave of media coverage. “We reveal the frenetic deal making that brought in our new political era” promised the Sunday Times.

It seemed to me the most frenetic thing was the obsessive amount and of media coverage.
My seven year old daughter would probably agree.

Graham Majin is Head of Video Marketing at Kent Video Production Agency kershmedia.co.uk and kwikvid.com